HP: LIPS' ARE MOVIN

HP - LIPS' ARE MOVIN

HP needed to build an emotional connection and drive sales with a younger generation that saw the brand as out of touch and it's products as reliable, but not cool.

In our socially-driven, integrated campaign, we put the x360 laptop in the hands of 18 of the most creative young social influencers on Vine, Instagram and YouTube, and asked them to create one of the most highly anticipated music videos of the year, Meghan Trainor's new single, "Lips’ Are Movin'."

Our influencers made the whole video, using the x360's versatility to do everything from planning Meghan's makeup and hairstyle to designing sets and choreography, giving their fans and inside look and influence on the process. And connecting HP with its audience in a whole new way.

We created hundreds of pieces of global content, shot and shared by our social stars. This work became the backbone of the campaign, ultimately feeding back into more traditional mediums like TV, print and retail.