COX HOMELIFE

COX HOMELIFE

As cable customers continue to "cut the cord," selling secondary services has become increasingly important for MSOs like Cox Communications.

Cable companies are well suited to supply home security and automation, with all the connections to the house currently in place, but they're brands with low affinity, broad negative perceptions and lacking the technology to compete with upstarts like Nest.

However, when looking at the work in the market, the competition was remarkably consistent in its category messaging, either playing in fear tactics or jokey humor to sell these products. The deeply emotional connection to home and family had been completely overlooked. So while Cox might not have the products or brand affinity to compete, we could bring an insight to set ourselves apart...

It's common to think that we are the one’s constantly looking after and taking care of our homes, but we often don’t think about how our homes nurture us, helping us progress and grow and build better lives. Cox Homelife helps your home take care of you.