BOOST YOUR VOICE

BOOST YOUR VOICE

In the cut-throat world of pay-as-you-go mobile, plan pricing is the primary (sometimes only) only factor when shoppers consider a new carrier. Community is also extremely important to our consumers and we believed we could build brand affinity through localized cause marketing, a powerful motivator for in-market consumers to choose Boost.

We also knew that voters in low-income communities face hurdles to casting their ballot. They wait in line twice as long and are more likely to have difficulty finding their polling place. Our stores, and our customers, are located in the underserved communities where this is happening.

So we set out to turn Boost Mobile stores into polling places, giving underserved communities an accessible space to cast their ballot and Boosting the voices of underserved Americans this election year.

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