adidas

adidas

Rose 4.0 Launch

Coming off an injury sidelining D Rose for nearly a year and a half, adidas wanted us to remind the world why we all love him. So for the Rose 4.0 launch, we dove into the world of baller stereotypes and gave Derricks’ take on them. He reminds us if you takeaway the money, the fame and the lifestyle, he’d still have everything. And that humble approach to the game is why we love Rose so much.

adidas Climacool/Climachill

The Clima line is one of adidas’ top selling shoe and apparel lines. Clima absolutely crushes the competition when it comes to ventilation, but technical perfection is no longer enough to win. So wanted to highlight our tech in a way that thrills, targeting a younger, more versatile runner. Leveraging the international appeal of David Beckham, we featured him in beating the heat in these global spots for adidas.