SONY 4K TV LAUNCH

SONY 4K TV LAUNCH

4K TVs were about to revolutionize the industry with Sony at the forefront. While all major manufacturers were planning new product launches in early 2013, Sony had the advantage of having already launched the first consumer available 4K TV in 2012. But consumers still didn't understand was 4K was and more so, what it meant for them. How do you communicate the benefit of four-time the resolution? By talking about the details you never knew existed.

In an evolutoin of Sony's current Ambassador campaign, we looked to feature creative visionaries as they share the work they’ve been inspired to create with, and because of, Sony’s uniquely innovate products. For the launch of Sony’s revolutionary 4K TV, we partnered with director Garth Davis and Academy Award winning Cinematographer Claudio Miranda to bring a creative vision to live, an idea that could only be inspired by the clarity and detail of this new product.